I love this time of the year! Fall is an exciting time – the trees are putting on a majestic show for us, Halloween is right around the corner, followed by Thanksgiving, and the Holidays! That’s a lot of excitement …
Pulse Marketing
With more and more customers turning to online resources for holiday shopping, social media should be an integral part of your holiday strategy. If you’re currently utilizing a handful of social media channels, or just Facebook, it’s best to come …
Pulse Marketing
Sometimes the most difficult part about your brand’s marketing efforts is measuring their effectiveness. Most online channels, though, provide marketers with data on the reach of the message and the demographics of the audience who received it. If you’re using …
Pulse Marketing
While YouTube is not often the most talked about marketing tactic for a brand, it can greatly complement your marketing efforts by giving your audience an additional channel to absorb your information. In fact, video marketing may become an even …
Pulse Marketing
Remember back before there was a Facebook Business Page and companies would create their own profiles for their business that people had to “add as a friend?” Well, Facebook has come a long way since then and is still constantly …
Pulse Marketing
Social media can often be a tricky marketing channel to use for seasonal businesses. When your doors are closed for a few or perhaps most months of the year, do you shut down your social accounts also? We hope not! …
Pulse Marketing
When you first heard of Pinterest, it may have been through your friend talking about wedding ideas, or maybe it was a relative who brought a new dish to a family gathering. Pinterest, the widely popular image-based social media platform, …
Pulse Marketing
Before you begin a social media advertising campaign, it is important to identify the best channels to reach your intended audience—and statistics often help determine the preferred social media platform for your target audience.
Pulse Marketing
The Google+ social media platform offers businesses many of the same features as Facebook and other social sites. Through Google+ you can make posts, target your audience (with circles), and update photos and information about your business.
Pulse Marketing
