If you haven’t heard the news, a scandal is currently dominating discussions concerning Facebook. Here’s a quick run-down if you missed the news: Cambridge Analytica, a data analytics firm, was recently exposed by whistleblower and former employee Christopher Wylie for …
Pulse Marketing
On Jan. 11, Mark Zuckerberg, co-founder, chairman, and CEO of Facebook, announced a Facebook News Feed change that will affect anyone who uses the platform. The News Feed, a collection of posts, photos, and videos from a Facebook user’s friends, …
Pulse Marketing
Organic reach on Facebook posts has dipped to an all-time low of 2% to 6% this year, according to Social Media Examiner. The bad news is that this figure will continue to decline. The good news is that Facebook advertising …
Pulse Marketing
Did you know that recommendations from friends are the most credible form of advertising among consumers? “Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family,” according to the Nielsen Global Trust in …
Pulse Marketing
If you have a Facebook business page and you haven’t been using Facebook Insights data to improve your overall reach and engagement, you’re missing out on one of the best features your account has to offer. Facebook Insights data offers …
Pulse Marketing
At Pulse, we always suggest that our clients post regularly to their social media profiles. But what does “regularly” mean? On Facebook, you should post 3 times per week, at minimum. It’s preferable to post 2 times per day, 7 …
Pulse Marketing
Social media is a great tool to use if you hope to connect with prospective customers. You can share product information, testimonials, photos, and more. Past, present, and future customers can engage with your social media profiles by liking your …
Pulse Marketing
Social media is a champion in the marketing world. From Facebook and Youtube to Twitter, Instagram and Snapchat, there are several great platforms that will help spread your company’s message positively.
Pulse Marketing
Social media is powerful. According to the PEW Research Center, seven-in-ten Americans use social media. Social media use blossomed from only 5% in 2005, to about 50% in 2005, and finally 69% today.
Pulse Marketing
