A couple walks through the door of your restaurant, are greeted warmly by your host or hostess, seated promptly, receive excellent customer service, and are delighted by the dishes you’ve quickly placed in front of them for their meal.
Pulse Marketing
If you use social media channels for marketing your business, staying on top of new features that are consistently rolled out for platforms such as Facebook and Instagram is important. Facebook bought out Instagram in 2012, and since then the …
Pulse Marketing
There are many tools available to help you manage your social media accounts. There are some that are more useful than others – like Hootsuite, a platform that allows you to schedule posts on Facebook, Twitter, LinkedIn, and Instagram simultaneously …
Pulse Marketing
We can’t resist looking at short videos. Our eyes are naturally attracted to the movement and colors. In fact, Animoto reports that “4 times as many consumers would rather watch a video about a product than read about it.”
Pulse Marketing
Reaching people interested in your product or service must be done in steps – the first of which is determining your target audience. Once you’ve discovered who is most interested in what you offer, connecting with them comes next. To …
Pulse Marketing
With over 500 million active monthly users and an average of 95 million photos and videos shared every day, Instagram is a powerful visual tool that can engage audiences far and wide. eMarketer reported that in 2015 48.8% of brands …
Pulse Marketing
Open an app, take a quick photo, set a timer, and send it along to any friends you choose. Snapchat, now called “Snap,” is as simple as that for users of the popular platform, which has over 100 million daily …
Pulse Marketing
If you’ve already invested time in establishing a social media presence for your business, you’re ahead of the game! The next step is learning how to increase social media engagement, which is easier said than done.
Pulse Marketing
As of January 2016, there were 1.97 billion active mobile social accounts worldwide (We Are Social), and 85 percent of customers expect businesses to be active on social media (Vocus). Social media marketing and advertising is now an important part …
Pulse Marketing
