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Blogs About Branding

  1. How to Increase Brand Awareness and Recognition through Social Media

    Happy Social Media Day! Social media has taken over the digital world for the past decade, providing businesses with the opportunity to put their message in front of the world. Social media is quickly becoming one of the most powerful advertising tools in the digital landscape, and the good news is that you can reach audiences with content in a way not possible on other platforms through no or low cost options.

    Colleen Cropley
    Jun 30, 2021
  2. The 2020 marketing pivot and what’s to come in 2021

    2020 has been a year for embracing chaos — for marketers and businesses alike. Although we faced many challenges, there is a silver lining bringing us all closer together. As marketers, we learned to pivot along with consumers in the face of chaos, adapting to new shopping and search behaviors that came to define the year.

    Amanda Millay
    Dec 24, 2020
  3. 5 Marketing Musts for Small Businesses

    At Pulse we know how difficult it is to get a small business on its feet. When you’re first starting out, marketing details might be the least of your worries, but with a strong start, you can make a real …

    Cintia Miranda
    Oct 28, 2016
  4. What Does Your Brand Say About Your Business?

    Take a look at your business’ brand. Is it made up of different colors, logos, and voices? What do you think your brand says about your business? Studies show that 45% of a brand’s image can be attributed to what …

    Cintia Miranda
    Sep 21, 2016
  5. Packaging Your First Impression

    Your package design communicates key information about your brand to prospective buyers and sparks their interest in your product. A well designed package encourages them to select your product over a competitor’s, while an unattractive package may cause them to …

    Cintia Miranda
    Feb 05, 2016
  6. Build Your Brand with Community Involvement

    The holiday season is the season of giving. Both businesses and individuals celebrate this season by giving the gifts of time, money, and other resources to their favorite charities. For businesses, being involved with the community is a great way …

    Ally Scott
    Dec 11, 2015
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