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Blogs About Branding

  1. The 2020 marketing pivot and what’s to come in 2021

    2020 has been a year for embracing chaos — for marketers and businesses alike. Although we faced many challenges, there is a silver lining bringing us all closer together. As marketers, we learned to pivot along with consumers in the face of chaos, adapting to new shopping and search behaviors that came to define the year.

    Amanda Millay Amanda Millay
    Dec 24, 2020
  2. 5 Marketing Musts for Small Businesses

    At Pulse we know how difficult it is to get a small business on its feet. When you’re first starting out, marketing details might be the least of your worries, but with a strong start, you can make a real …

    Avatar Cintia Miranda
    Oct 28, 2016
  3. What Does Your Brand Say About Your Business?

    Take a look at your business’ brand. Is it made up of different colors, logos, and voices? What do you think your brand says about your business? Studies show that 45% of a brand’s image can be attributed to what …

    Avatar Cintia Miranda
    Sep 21, 2016
  4. Packaging Your First Impression

    Your package design communicates key information about your brand to prospective buyers and sparks their interest in your product. A well designed package encourages them to select your product over a competitor’s, while an unattractive package may cause them to …

    Avatar Cintia Miranda
    Feb 05, 2016
  5. Build Your Brand with Community Involvement

    The holiday season is the season of giving. Both businesses and individuals celebrate this season by giving the gifts of time, money, and other resources to their favorite charities. For businesses, being involved with the community is a great way …

    Avatar Ally Scott
    Dec 11, 2015
  6. The Importance of Being Authentic

    Why are you different? We are all essentially selling the same thing—a product or a service. Your apples against your competitor’s apples are probably very similar. When it comes down to it, you’re not just selling your product but yourself, …

    Avatar Ally Scott
    Oct 28, 2015
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