Why are you different? We are all essentially selling the same thing—a product or a service. Your apples against your competitor’s apples are probably very similar. When it comes down to it, you’re not just selling your product but yourself, …
Pulse Marketing
With one of the top 50 largest companies in the world (Google) unveiling their redesigned logo this month, it seems like an appropriate time to talk about rebranding!
Pulse Marketing
A style guide is a set of standards for your company’s written and design documents. It ensures that you and your employees are representing your brand in the best way possible, and all your marketing materials are consistent. (If you …
Pulse Marketing
A style guide is a set of standards designed by you and your company that will enforce specific elements of your brand, including voice of content, colors, fonts, and other design elements. Essentially, it will ensure that your brand is …
Pulse Marketing
Once you have developed your business brand, it is important to present it using best practices. Presenting your brand in the right way can be easy, as long as you know how to do it, and we’ve created a short list …
Pulse Marketing
So you’ve come up with your business idea, location, and products. Think you’re done? Not even close! Have you started thinking about building your brand? What you want to be seen as? Your logo, name, mission, and tagline?
Pulse Marketing
Your business is defined by your brand, or lack thereof. Your brand, essentially who you are, should be designed to help you stand out from the competition. Consistent branding makes you memorable. When you see a rounded checkmark, or “swoosh” …
Pulse Marketing
There are many reasons why a company may choose to rebrand. For one, the company may have new products or services that need to be reflected in the new brand. Other reasons may include updating the look of the logo …
Pulse Marketing
In the busy world of nonprofits, where one employee usually wears many hats in the organization, it’s often hard to find time to strategize about branding. However, building your nonprofit’s brand should be a top priority. Building your brand will …
Pulse Marketing
