The success of your business depends on your marketing plan. This plan establishes your marketing strategy, and depending on the needs of your business, this plan will change over time. We’ve created a brief guide to get you started on …
Pulse Marketing
Take a look at your business’ brand. Is it made up of different colors, logos, and voices? What do you think your brand says about your business? Studies show that 45% of a brand’s image can be attributed to what …
Pulse Marketing
Most Internet use begins with a search engine, which provides an opportunity for your advertising to reach a wide audience. Marketers have taken notice, with both B2B and B2C marketers listing search engine marketing as their most widely used tool. …
Pulse Marketing
Video is the most consumed medium on the Internet. In fact, there are over 1 billion users on YouTube alone, while both Facebook and Snapchat report 8 billion daily video views. These numbers are growing constantly and businesses are responding …
Pulse Marketing
Do you remember the last time marketing materials caught your eye? What did they look like? Were they modern and pleasing to the eye? Were they accurate and consistent?
Pulse Marketing
To make your marketing truly unique, create content yourself. Studies show that content marketing builds trusting relationships with current and potential clients. In fact, nearly 80% of consumers will trust your brand more if you create customized content. Creating a …
Pulse Marketing
In the United States alone, Internet users conduct an average of 12 billion searches per month. Do you know if your website is being found amongst those searches? If your website is not properly optimized to meet search engine criteria, …
Pulse Marketing
An email campaign can help you build a relationship with your current and prospective customers. For your campaign to be effective, the information you are sending out needs to be relevant to the recipient, and worth the read. Spam filters …
Pulse Marketing
How does the public view your brand? This is an important question to ask as you build your public relations strategy. There is more to consider than just how your business will be portrayed by the media. How you communicate …
Pulse Marketing
