Today’s consumers are more informed than ever before thanks to the wealth of information available online. In fact, over half of consumers say that offering free content on a topic they’re interested in is effective in attracting their business. This …
Pulse Marketing
A survey by ticket purchasing website Eventbrite revealed that Millennials command an estimated $1.3 trillion in annual consumer spending. This study also showed that this generation prefers to spend their money on experiences like concert tickets or vacations rather than …
Pulse Marketing
Today’s digital world provides a variety of forums for people to express their opinions. Along with online review sites like Yelp, your customers are talking with their friends about you on social media. If you’re not listening to these conversations, …
Pulse Marketing
Spring may have just sprung, but it’s time to start thinking about summer. Especially if you are in the travel industry. According to travel planning website, Hipmunk, 70% of travelers plan their summer vacations during the months of April and …
Pulse Marketing
Writing good, engaging marketing content is not easy. We, as marketers, must first understand that there’s already too much content out there for people to read and digest. If we want someone to give us their time to read what …
Pulse Marketing
Snapchat now has over 100 million monthly active users viewing an average of 5 billion videos per day. It may not seem like a likely social network for brands to include in their social media marketing strategy, but if your …
Pulse Marketing
If your target audience is women and you’re not on Pinterest, you’re doing your brand a big disfavor. According to eMarketer, 85% of Pinterest’s 100 million active users are female. With its combination of social media platform and search engine …
Pulse Marketing
YouTube is the second largest search engine in the world, processing 3 billion searches each month. By creating an active YouTube channel, you reach an eager, and younger, audience and your business also stands to gain more influence on Google. …
Pulse Marketing
When it comes to engagement, networking is still your most powerful tool, even in today’s digital world. Social media is changing the way we network and has given us more options than we ever had before. You may not think …
Pulse Marketing
