2020 has been a year for embracing chaos — for marketers and businesses alike. Although we faced many challenges, there is a silver lining bringing us all closer together. As marketers, we learned to pivot along with consumers in the face of chaos, adapting to new shopping and search behaviors that came to define the year.
Pulse Marketing
With many businesses operating at less than full capacity due to the coronavirus, it’s more important than ever to have a virtual presence that makes it clear that you’re open for business. Is your site ready for visitors?
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Although the exact algorithm for search engine ranking remains a mystery, over the years we have learned a lot about what best practices can help improve your ranking through search engine optimization (SEO). Keep in mind that any one strategy …
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Fall is officially here, and for many retailers, this heralds the beginning of the 2017 holiday season. According to Fortune Magazine, Americans spent $8.4 billion dollars on Halloween alone in 2016, but even that was just a drop in the …
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Search engine optimization, also known as SEO, should be a top priority for any business as we enter the new year. Beautiful website design is one way to attract customers, but if they can’t find your website to begin with, …
Pulse Marketing
By now you’ve probably heard – if you don’t create content for your website, it’ll be hard for anyone to find it. Google, one of the most popular search engines, ranks your website according to how well it’s optimized for …
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In the United States alone, Internet users conduct an average of 12 billion searches per month. Do you know if your website is being found amongst those searches? If your website is not properly optimized to meet search engine criteria, …
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According to the PEW Research Center, nearly 2 out of 3 Americans own a smartphone. If your business is not using mobile marketing, you are missing a major opportunity. The number of mobile connections now exceeds the world’s population. However, …
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When it comes to your website’s search engine optimization (SEO), keywords matter. Keywords are what prospects type into search engines to find the information they are looking for. If it is relevant to what they are looking for, your business’ …
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