Communication is an essential part of any relationship–even with your customers! As a business you may view your relationship with your customers similar to that of a personal relationship–one that needs to be cultivated, respected, and, of course, mutually rewarding. …
Pulse Marketing
A couple walks through the door of your restaurant, are greeted warmly by your host or hostess, seated promptly, receive excellent customer service, and are delighted by the dishes you’ve quickly placed in front of them for their meal.
Pulse Marketing
Shopping is one of America’s favorite pastimes, so is surfing the Internet! It’s no surprise that statistics show that there are 205 million online shoppers in the United States alone. By having an online store, you can attract customers who …
Pulse Marketing
A survey by ticket purchasing website Eventbrite revealed that Millennials command an estimated $1.3 trillion in annual consumer spending. This study also showed that this generation prefers to spend their money on experiences like concert tickets or vacations rather than …
Pulse Marketing
Today’s digital world provides a variety of forums for people to express their opinions. Along with online review sites like Yelp, your customers are talking with their friends about you on social media. If you’re not listening to these conversations, …
Pulse Marketing
Driving demand is crucial to successful business to business (B2B) marketing, but interest doesn’t guarantee conversion. Most B2B prospects visit websites to research, not to buy – in fact, 20% of people requesting information on your product or service won’t …
Pulse Marketing
Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on recruitment, instead of customer retention. According to Kissmetrics, it’s nearly …
Pulse Marketing
Whether you are a B2B or B2C business, your success depends on the people who are purchasing your product or service. Your clients are just as diverse as their perspectives, needs and wants. This is why it is important to …
Pulse Marketing
In a mobile world, human beings are more connected than ever. This is especially true in the business world, where client relationships are the key to your success. Like any relationship, business-client relationships must be maintained to keep them alive.
Pulse Marketing
