As I scrolled through Facebook prior to the Super Bowl, I noticed a common trend: a few of my friends mentioned they didn’t really care to watch the game and they were only tuning in so they could watch the …
Pulse Marketing
Is your product or service primarily meant for children 13 years of age or younger? If so, you may have hit an ethical wall that has made you question whether it’s appropriate to market to young, impressionable minds.
Pulse Marketing
When you rotate the dial on the radio on your way home from work, turn on your television to watch the local news in the morning, or open your local paper to scope out the yard sales in town over …
Pulse Marketing
Most social media platforms have some form of paid advertising, including Twitter. Twitter’s paid advertising tools will help create further reach and greater impact within your audience. Paying for visibility will ensure that your content will be shared and will …
Pulse Marketing
With a new year comes new trends to follow. Marketing trends are no exception with social media, technology and competitors changing the landscape almost daily. Keeping up with trends is essential to your marketing plan for the new year and …
Pulse Marketing
Advertisements, online or on traditional media, can be seen as an annoyance to some people. This has proven to be a challenge for marketers that depend on online and traditional media channels to expose brands as software developers have responded …
Pulse Marketing
Remarketing has been around for a while now, but many small businesses have been leery to try this somewhat advanced online marketing strategy. Now that Facebook has rolled out its own version of remarketing, though, you don’t have to be …
Pulse Marketing
The design of your marketing materials says a lot about your brand. Poor designs can make your brand look cheap or sloppy, but a good design can give your brand credibility and value. Not every business has the means to …
Pulse Marketing
Before you begin a social media advertising campaign, it is important to identify the best channels to reach your intended audience—and statistics often help determine the preferred social media platform for your target audience.
Pulse Marketing
