- Reading time: 2 mins
- Topics:
- Advertising
- Social Media
Most social media platforms have some form of paid advertising, including Twitter. Twitter’s paid advertising tools will help create further reach and greater impact within your audience. Paying for visibility will ensure that your content will be shared and will give you a much greater chance to generate traffic to your website.
Here are 4 tools that Twitter offers to help you get the most for your advertising dollars:
Promoted Accounts.
These accounts display in multiple locations to attract potential new followers who may be interested in what your business offers. User demographics such as gender and location from your analytics data can help you to find the best places to promote your account.
Promoted Tweets.
These Tweets can be targeted by keywords, interests, demographics, and even the type of device to amplify your reach, both to particular existing followers and potential new ones. Be mindful of your analytics data when using this feature to get the most bang for your buck.
Promoted Trends.
This feature maximizes your exposure by keeping your Tweets at the top of the Trends list for a full day. They’re great for creating buzz about your promoted Tweet on both desktop and mobile devices. Just be sure to use a #hashtag to draw more attention to your Tweet and give it more visibility in searches.
Promoted Video.
Like most other social media platforms, Twitter allows you to embed video into posts. The Promoted Video feature allows you to tweet videos that users can play in their timelines. Twitter’s natively embedded videos are more viewed and have better engagement rates than other videos on the network.
Like any other social media advertising platform, Twitter’s paid advertising provides a better user experience by excluding unengaging posts from people’s feeds while generating revenue for businesses that use it.
