2020 has been a year for embracing chaos — for marketers and businesses alike. Although we faced many challenges, there is a silver lining bringing us all closer together. As marketers, we learned to pivot along with consumers in the face of chaos, adapting to new shopping and search behaviors that came to define the year.
Blogs About Advertising
Dec 24, 2020
Brand awareness can be one of the most valuable assets of your business’s marketing strategy, though it is an often-overlooked marketing asset. More than just your audience’s familiarity with your product, brand awareness can actively champion your business and help you remain top of mind, in the conversation, and within consideration without any active marketing at all.
Nov 19, 2020
As businesses across the country begin to reopen, a great way to reach potential new customers is to run paid digital marketing campaigns, like Google Ads or Facebook Ads. However, it isn’t enough just to set up the campaigns and leave them running. To better understand how your campaigns are performing, you’ll need to monitor their progress and metrics regularly.
Jul 02, 2020
Advertisement frequency is an important part of any successful digital advertising campaign, however it rarely takes the spotlight. Compared to more visible factors like powerful images, impactful wording, and accurate targeting, frequency is noticeably less glamorous, and is often one of the last pieces of a campaign to come together.
Apr 25, 2019
As the world becomes more digitally oriented, it’s easy to assume that print is dead. That couldn’t be farther from the truth. Even though digital marketing is an extremely successful way to market your business, you should consider a few …
Mar 07, 2018
As I scrolled through Facebook prior to the Super Bowl, I noticed a common trend: a few of my friends mentioned they didn’t really care to watch the game and they were only tuning in so they could watch the …
Feb 13, 2018
Is your product or service primarily meant for children 13 years of age or younger? If so, you may have hit an ethical wall that has made you question whether it’s appropriate to market to young, impressionable minds.
Jun 05, 2017
When you rotate the dial on the radio on your way home from work, turn on your television to watch the local news in the morning, or open your local paper to scope out the yard sales in town over …
Aug 16, 2016
Most social media platforms have some form of paid advertising, including Twitter. Twitter’s paid advertising tools will help create further reach and greater impact within your audience. Paying for visibility will ensure that your content will be shared and will …
Mar 29, 2016