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Blogs About Advertising

  1. How to Measure and Maintain Your Digital Campaign’s Performance

    As businesses across the country begin to reopen, a great way to reach potential new customers is to run paid digital marketing campaigns, like Google Ads or Facebook Ads. However, it isn’t enough just to set up the campaigns and leave them running. To better understand how your campaigns are performing, you’ll need to monitor their progress and metrics regularly.

    Avatar Pulse Marketing
    Jul 02, 2020
  2. What is the Perfect Digital Ad Frequency?

    Advertisement frequency is an important part of any successful digital advertising campaign, however it rarely takes the spotlight. Compared to more visible factors like powerful images, impactful wording, and accurate targeting, frequency is noticeably less glamorous, and is often one of the last pieces of a campaign to come together.

    Avatar Haley Cadran
    Apr 25, 2019
  3. Is Print Advertising Right for Your Business?

    As the world becomes more digitally oriented, it’s easy to assume that print is dead. That couldn’t be farther from the truth. Even though digital marketing is an extremely successful way to market your business, you should consider a few …

    Avatar Cintia Miranda
    Mar 07, 2018
  4. Why Traditional Advertising Still Matters

    When you rotate the dial on the radio on your way home from work, turn on your television to watch the local news in the morning, or open your local paper to scope out the yard sales in town over …

    Avatar Ally Scott
    Aug 16, 2016
  5. Top 10 Marketing Trends to Watch in 2016

    With a new year comes new trends to follow. Marketing trends are no exception with social media, technology and competitors changing the landscape almost daily. Keeping up with trends is essential to your marketing plan for the new year and …

    Avatar Ally Scott
    Dec 21, 2015
  6. Advertisers Vs. Ad-Blockers

    Advertisements, online or on traditional media, can be seen as an annoyance to some people. This has proven to be a challenge for marketers that depend on online and traditional media channels to expose brands as software developers have responded …

    Avatar Ally Scott
    Dec 11, 2015
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