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Blogs About Advertising

  1. 3 Tips for College Grads Entering Their First Agency Job

    For many communications or marketing graduates, the agency setting is appealing due to the structured nature of the opportunities and the potential to work with established clients. However, this transition can be stressful and overwhelming, especially as a first job after graduation. Having recently become a full-time team member with Pulse, here are three important tips that I have picked up on that have helped me immensely.

    Tyler Bilodeau
    Jun 22, 2021
  2. The 2020 marketing pivot and what’s to come in 2021

    2020 has been a year for embracing chaos — for marketers and businesses alike. Although we faced many challenges, there is a silver lining bringing us all closer together. As marketers, we learned to pivot along with consumers in the face of chaos, adapting to new shopping and search behaviors that came to define the year.

    Amanda Millay
    Dec 24, 2020
  3. How to Build or Increase Your Business’s Brand Awareness – Virtually!

    Brand awareness can be one of the most valuable assets of your business’s marketing strategy, though it is an often-overlooked marketing asset. More than just your audience’s familiarity with your product, brand awareness can actively champion your business and help you remain top of mind, in the conversation, and within consideration without any active marketing at all.

    Pulse Marketing
    Nov 19, 2020
  4. How to Measure and Maintain Your Digital Campaign’s Performance

    As businesses across the country begin to reopen, a great way to reach potential new customers is to run paid digital marketing campaigns, like Google Ads or Facebook Ads. However, it isn’t enough just to set up the campaigns and leave them running. To better understand how your campaigns are performing, you’ll need to monitor their progress and metrics regularly.

    Pulse Marketing
    Jul 02, 2020
  5. What is the Perfect Digital Ad Frequency?

    Advertisement frequency is an important part of any successful digital advertising campaign, however it rarely takes the spotlight. Compared to more visible factors like powerful images, impactful wording, and accurate targeting, frequency is noticeably less glamorous, and is often one of the last pieces of a campaign to come together.

    Haley Cadran
    Apr 25, 2019
  6. Is Print Advertising Right for Your Business?

    As the world becomes more digitally oriented, it’s easy to assume that print is dead. That couldn’t be farther from the truth. Even though digital marketing is an extremely successful way to market your business, you should consider a few …

    Cintia Miranda
    Mar 07, 2018
  7. Why Traditional Advertising Still Matters

    When you rotate the dial on the radio on your way home from work, turn on your television to watch the local news in the morning, or open your local paper to scope out the yard sales in town over …

    Ally Scott
    Aug 16, 2016
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