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Blogs About Advertising

  1. How to Improve the Quality of Your Website in Four Steps

    Having a website that will keep the attention of your visitors has never been more important. No matter what industry you are in, it is extremely valuable to have a site that stands out from your competitors, is easy to navigate, and functions properly. We have identified some tips from our own experience with creating and editing client websites. 

    Tyler Bilodeau
    Mar 31, 2022
  2. What Makes a Good Super Bowl Ad?

    The time has come to celebrate what many consider the peak of American sports entertainment: the Super Bowl. We are about to see the two best teams in the NFL battle for this year’s Lombardi Trophy. For some, the media frenzy and advertising campaigns that air during the game are more entertaining than the game itself. The Super Bowl is one of the most prestigious televised events in North America, and brands are willing to pay to take advantage of the opportunity to reach millions of potential customers. Despite NBCUniversal charging $7 million for a 30-second spot, all of the commercial time was sold out almost two weeks before the game, according to AdWeek.

    Tyler Bilodeau
    Feb 10, 2022
  3. 3 Ways to Boost Your Social Media Marketing Strategy with TikTok

    Take a closer look into TikTok, the platform that’s grown to become one of the largest apps in the world, and learn how to promote yourself and your business on this platform. We’ve put together the latest TikTok tips to help your business succeed. You may think that marketing companies say this a lot; but it’s never been more important to have an active and engaging social media presence for your business. As TikTok, the newest social media platform taking the world by storm, has only continued to rise in popularity over the past year, you might be wondering: should my business be on TikTok? 

    Tyler Bilodeau
    Jan 27, 2022
  4. 3 Tips for College Grads Entering Their First Agency Job

    For many communications or marketing graduates, the agency setting is appealing due to the structured nature of the opportunities and the potential to work with established clients. However, this transition can be stressful and overwhelming, especially as a first job after graduation. Having recently become a full-time team member with Pulse, here are three important tips that I have picked up on that have helped me immensely.

    Tyler Bilodeau
    Jun 22, 2021
  5. The 2020 marketing pivot and what’s to come in 2021

    2020 has been a year for embracing chaos — for marketers and businesses alike. Although we faced many challenges, there is a silver lining bringing us all closer together. As marketers, we learned to pivot along with consumers in the face of chaos, adapting to new shopping and search behaviors that came to define the year.

    Amanda Millay
    Dec 24, 2020
  6. How to Build or Increase Your Business’s Brand Awareness – Virtually!

    Brand awareness can be one of the most valuable assets of your business’s marketing strategy, though it is an often-overlooked marketing asset. More than just your audience’s familiarity with your product, brand awareness can actively champion your business and help you remain top of mind, in the conversation, and within consideration without any active marketing at all.

    Pulse Marketing
    Nov 19, 2020
  7. How to Measure and Maintain Your Digital Campaign’s Performance

    As businesses across the country begin to reopen, a great way to reach potential new customers is to run paid digital marketing campaigns, like Google Ads or Facebook Ads. However, it isn’t enough just to set up the campaigns and leave them running. To better understand how your campaigns are performing, you’ll need to monitor their progress and metrics regularly.

    Pulse Marketing
    Jul 02, 2020
  8. What is the Perfect Digital Ad Frequency?

    Advertisement frequency is an important part of any successful digital advertising campaign, however it rarely takes the spotlight. Compared to more visible factors like powerful images, impactful wording, and accurate targeting, frequency is noticeably less glamorous, and is often one of the last pieces of a campaign to come together.

    Haley Cadran
    Apr 25, 2019
  9. Is Print Advertising Right for Your Business?

    As the world becomes more digitally oriented, it’s easy to assume that print is dead. That couldn’t be farther from the truth. Even though digital marketing is an extremely successful way to market your business, you should consider a few …

    Cintia Miranda
    Mar 07, 2018
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