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Tag Archive: why brand advocacy is a marketing must

  1. Why Brand Advocacy Is A Marketing ‘Must’ – And How to Get Started

    Every marketer knows the value of positive press, especially in the digital universe. Customer voices are a robust influence for online consumers (CMS Wire notes that about 80% of social media users make buying decisions based on posts from family and friends, or brands they trust). In an increasingly mobile market, brand advocacy is rapidly changing from a public relations bonus to a fundamental marketing tactic.