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Tag Archive: pulse marketing agency

  1. #Mobilegeddon

    Today is the day! Google is releasing its newest algorithm update that will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results, and push outdated pages to the back of the line.  If you haven’t updated your website in a while, here’s what you need to know before you jump on it:

  2. You Need a Mobile Site – Now!

    According to Global Index, 80% of internet users worldwide own a smartphone.  Now, take a moment to digest that. We still have massive amounts of people living in poverty in the world, in areas with no clean water or accessible healthcare, and yet the number of mobile connections globally has surpassed the world’s population.

  3. How Do You Measure Business Success?

    As an entrepreneur and a certified business mentor, I’m often asked this question. How do we know if we’re on the right path? How do we measure our daily accomplishments? How do we create a business blueprint that will lead us to a pot of gold?

  4. Give Them a Hashtag

    Hashtags have become an indelible feature across social media networks, and if you’re not using them, you’re missing a significant opportunity to engage your audience. Hashtags are a great way to group content for discovery, connect with users who have similar interests, and promote events. If you have done research on how to use hashtags, you’ve probably followed all the advice—be specific, be concise, be unique and original—and you’ve created a short, evergreen hashtag for your newest promotion or upcoming event. Now, what do you do?

  5. Five Marketing Musts for a Successful Trade Show Season

    Spring is coming and with it comes trade show season! Exhibiting at trade shows can be a very effective marketing activity.  It also can be a black hole where your dump your money, time, and energy for little or no return.  Savvy marketers know that trade shows can be very successful if strategically planned in advance.  There’s a lot more work involved in trade show marketing than setting up a booth and giving away branded chachkies in return for a business card in a fishbowl.  Follow these five steps to marketing your next trade show and you’ll see a much better return on your investment – I promise!

  6. 10 Traits of a Great Marketer

    I’ve been a marketer for almost 18 years now and have had the pleasure to work with some amazing professionals throughout my career.  I love when I meet someone and feel inspired by their demeanor and business acumen – it is so refreshing.  It turns out I’ve noticed that successful marketers have some common traits; let’s see if you agree with me:

  7. A Week in the Life of a Marketer

    We here at Pulse Marketing have been fortunate to host Adrian Van der Eb, a high school intern from Blue Hill, for the past two weeks. She may have come here to learn about what we do, but she also taught us many things about ourselves;  we (probably) drink too much coffee, we get a little silly towards the end of the work day, a quiet tone is the best delivery for sarcasm, and none of us are ready to raise a teenager.

  8. Snapchat-Where It’s at for Millennials

    Snapchat may not seem like a likely social network for brands to include in their social media marketing strategy, but if your target audience includes Millennials (18-34) you’re missing a significant opportunity to connect with the consumers you want. Snapchat now has over 100 million monthly active users (Mashable), and ranks as the third most highly used smartphone app, behind Facebook and Instagram. (comScore)

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