Tag Archive: customer service

1. 3 Ways to Check in on Customers during COVID-19

   In light of recent events, businesses have experienced a great deal of change, sometimes even on a day-to-day basis. So much change can make things confusing, both for you as you navigate your new work environment, and for your customers as they adapt to the reality of life under lockdown. During this pandemic—and in any crisis—it’s critical to stay in touch with your customers to help ease uncertainty and let them know you are there for them. Checking in with customers not only makes them feel safe, but when this time period is over, your brand will be remembered for the kindness shared. The key is communication.

2. How to Best Respond to Posts and Comments Online

   When it comes to managing a brand’s online presence, there is no question that responding to comments and reviews is an important element, no matter the platform or industry. This includes replying to comments on social media, customer review sites (such as Yelp), and your blog, if you have one. When done well, social interaction with your brand can go a long way towards managing and developing valuable customer relationships.

3. 7 Steps to Starting an Online Store

   Shopping is one of America’s favorite pastimes, so is surfing the Internet! It’s no surprise that statistics show that there are 205 million online shoppers in the United States alone. By having an online store, you can attract customers who would not visit your brick and mortar store otherwise, but will make a purchase online.

4. Why Millennials Crave Experiences

   A survey by ticket purchasing website Eventbrite revealed that Millennials command an estimated $1.3 trillion in annual consumer spending. This study also showed that this generation prefers to spend their money on experiences like concert tickets or vacations rather than material items. In essence, like any other previous generations, Millennials crave memorable experiences, which influences most of their spending. In order to reach more young people, businesses need to adapt their sales and marketing strategies.

5. 5 Reasons Why You Should Listen to Your Customers Online

   Today’s digital world provides a variety of forums for people to express their opinions. Along with online review sites like Yelp, your customers are talking with their friends about you on social media. If you’re not listening to these conversations, you should be. They could help you to better serve your customers in the future.

6. Valuable Marketing Lessons from a Small Bakery

   It stands to reason that when prospects finally reach the sale stage after months of careful nurturing, they’re pretty well-informed (and confident) about what they’re buying. The trick, though, is keeping them satisfied after that first sale so that they keep coming back for more, and become brand ambassadors.

7. Customer Retention: A Marketing Goldmine

   In the complex, competitive cycle of recruiting new customers, many businesses make the huge mistake of overlooking the valuable customers they already have. According to Forbes, however, it’s nearly 7 times less expensive to retain an existing customer than to gain a new one.