Quick Summary If you’ve Googled anything recently, you may have noticed something different—and no, it’s not your browser acting up. Google is actively rolling out a new search experience powered by artificial intelligence (AI), and it’s reshaping how information is …
Zachary Breton
Don’t fall for email scams! Learn how DMARC can protect your email security and prevent phishing attacks. Our guide, Demystifying DMARC: A Crucial Guide for Email Security and Phishing Prevention, provides valuable insights and tips in a conversational tone. Don’t let your account information get compromised – click here to get informed and safeguard your online presence.
Pulse Marketing
Having a website that will keep the attention of your visitors has never been more important. No matter what industry you are in, it is extremely valuable to have a site that stands out from your competitors, is easy to navigate, and functions properly. We have identified some tips from our own experience with creating and editing client websites.
Pulse Marketing
The time has come to celebrate what many consider the peak of American sports entertainment: the Super Bowl. We are about to see the two best teams in the NFL battle for this year’s Lombardi Trophy. For some, the media frenzy and advertising campaigns that air during the game are more entertaining than the game itself. The Super Bowl is one of the most prestigious televised events in North America, and brands are willing to pay to take advantage of the opportunity to reach millions of potential customers. Despite NBCUniversal charging $7 million for a 30-second spot, all of the commercial time was sold out almost two weeks before the game, according to AdWeek.
Pulse Marketing
Take a closer look into TikTok, the platform that’s grown to become one of the largest apps in the world, and learn how to promote yourself and your business on this platform. We’ve put together the latest TikTok tips to help your business succeed. You may think that marketing companies say this a lot; but it’s never been more important to have an active and engaging social media presence for your business. As TikTok, the newest social media platform taking the world by storm, has only continued to rise in popularity over the past year, you might be wondering: should my business be on TikTok?
Pulse Marketing
For many communications or marketing graduates, the agency setting is appealing due to the structured nature of the opportunities and the potential to work with established clients. However, this transition can be stressful and overwhelming, especially as a first job after graduation. Having recently become a full-time team member with Pulse, here are three important tips that I have picked up on that have helped me immensely.
Pulse Marketing
2020 has been a year for embracing chaos — for marketers and businesses alike. Although we faced many challenges, there is a silver lining bringing us all closer together. As marketers, we learned to pivot along with consumers in the face of chaos, adapting to new shopping and search behaviors that came to define the year.
Pulse Marketing
As a business owner, you may be wondering what to expect from a holiday season affected by the coronavirus, with more people staying home and social distancing and fewer people going out to shop in person. However, we are seeing more people getting into the holiday spirit, which is good news for retailers who, with a little marketing sense, can connect with consumers and help make the holiday season a success.
Pulse Marketing
Brand awareness can be one of the most valuable assets of your business’s marketing strategy, though it is an often-overlooked marketing asset. More than just your audience’s familiarity with your product, brand awareness can actively champion your business and help you remain top of mind, in the conversation, and within consideration without any active marketing at all.
Pulse Marketing
