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  1. 3 Ways to Boost Your Social Media Marketing Strategy with TikTok

    Take a closer look into TikTok, the platform that’s grown to become one of the largest apps in the world, and learn how to promote yourself and your business on this platform. We’ve put together the latest TikTok tips to help your business succeed. You may think that marketing companies say this a lot; but it’s never been more important to have an active and engaging social media presence for your business. As TikTok, the newest social media platform taking the world by storm, has only continued to rise in popularity over the past year, you might be wondering: should my business be on TikTok? 

    Tyler Bilodeau
    Jan 27, 2022
  2. 3 Tips for College Grads Entering Their First Agency Job

    For many communications or marketing graduates, the agency setting is appealing due to the structured nature of the opportunities and the potential to work with established clients. However, this transition can be stressful and overwhelming, especially as a first job after graduation. Having recently become a full-time team member with Pulse, here are three important tips that I have picked up on that have helped me immensely.

    Tyler Bilodeau
    Jun 22, 2021
  3. The 2020 marketing pivot and what’s to come in 2021

    2020 has been a year for embracing chaos — for marketers and businesses alike. Although we faced many challenges, there is a silver lining bringing us all closer together. As marketers, we learned to pivot along with consumers in the face of chaos, adapting to new shopping and search behaviors that came to define the year.

    Amanda Millay
    Dec 24, 2020
  4. Preparing Your Business for the 2020 Holiday Season

    As a business owner, you may be wondering what to expect from a holiday season affected by the coronavirus, with more people staying home and social distancing and fewer people going out to shop in person. However, we are seeing more people getting into the holiday spirit, which is good news for retailers who, with a little marketing sense, can connect with consumers and help make the holiday season a success.

    Pulse Marketing
    Nov 19, 2020
  5. How to Build or Increase Your Business’s Brand Awareness – Virtually!

    Brand awareness can be one of the most valuable assets of your business’s marketing strategy, though it is an often-overlooked marketing asset. More than just your audience’s familiarity with your product, brand awareness can actively champion your business and help you remain top of mind, in the conversation, and within consideration without any active marketing at all.

    Pulse Marketing
    Nov 19, 2020
  6. Testing Your Site for Different Devices When You Only Have Your Computer

    Each passing day it is becoming more and more obvious that my prediction of smart phones as a passing fancy might have been inaccurate. Obviously people seem to enjoy their phones and more and more web browsing is occurring through phones and tablets. So, of course, you want to make that your website is going to look good and be a pleasant experience for this growing segment of users.

    Scott Tirrell
    Oct 29, 2020
  7. 3 Ways to Check in on Customers during COVID-19

    More than any time within recent memory, people are genuinely on the same side and want to help out where they can. However, it’s not enough to position yourself well. More than just the message, you’ll also need a medium.

    Amanda Millay
    May 20, 2020