With ever-increasing use of online and mobile business methods, decision makers’ purchasing habits have changed drastically over the past few years. Prospective clients now face a nearly endless array of options. What’s more, they can switch from one vendor to …
Pulse Marketing
We’ve all likely experienced some sort of personalized marketing online, regardless of whether or not we are aware of it. It might be an email with your name entered in the subject line, a Facebook ad in your news feed …
Pulse Marketing
What do your business’ email newsletter, social media, and website have in common? Other than being part of your online marketing, they are valuable sources of data. Collecting and analyzing this data can help to inform your business’ marketing strategies …
Pulse Marketing
Today’s consumers are more informed than ever before thanks to the wealth of information available online. In fact, over half of consumers say that offering free content on a topic they’re interested in is effective in attracting their business. This …
Pulse Marketing
Driving demand is crucial to successful business to business (B2B) marketing, but interest doesn’t guarantee conversion. Most B2B prospects visit websites to research, not to buy – in fact, 20% of people requesting information on your product or service won’t …
Pulse Marketing
Your website is one of the most important marketing tools you have. When visitors engage with your website, landing pages are the next step in converting them into new leads. Your landing page allows you to gather vital information about …
Pulse Marketing
In order to increase your client base, you first must attract them. To do this, you have to know who they are, where they are and what they’re seeking. Create a buyer persona to learn how to best communicate with …
Pulse Marketing
Anyone engaged in Business to Business (B2B) marketing and sales can attest that it is not an easy task. B2B conversion requires research, marketing skills and aptitude, and – above all else – perseverance. As a small business owner, I …
Pulse Marketing
To some, the distinction between an inquiry and a lead is simple. To others (especially those new to marketing), the terms seem to be used interchangeably. And to both groups, determining the quality of leads can be tricky. So, for …
Pulse Marketing
