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Blogs About Inbound Marketing

  1. Is Your B2B Marketing Strategy Evolving with the Market?

    With ever-increasing use of online and mobile business methods, decision makers’ purchasing habits have changed drastically over the past few years. Prospective clients now face a nearly endless array of options. What’s more, they can switch from one vendor to …

    Cintia Miranda
    Apr 02, 2019
  2. 4 Types of Marketing Data to Analyze

    What do your business’ email newsletter, social media, and website have in common? Other than being part of your online marketing, they are valuable sources of data. Collecting and analyzing this data can help to inform your business’ marketing strategies …

    Cintia Miranda
    Jul 01, 2016
  3. 3 Ways to Nurture Leads and Drive Demand

    Driving demand is crucial to successful business to business (B2B) marketing, but interest doesn’t guarantee conversion. Most B2B prospects visit websites to research, not to buy – in fact, 20% of people requesting information on your product or service won’t …

    Cintia Miranda
    Feb 19, 2016
  4. 6 Key Points to an Effective Landing Page

    Your website is one of the most important marketing tools you have. When visitors engage with your website, landing pages are the next step in converting them into new leads. Your landing page allows you to gather vital information about …

    Cintia Miranda
    Feb 18, 2016
  5. 4 Ways to Use Your Content to Attract Leads

    In order to increase your client base, you first must attract them. To do this, you have to know who they are, where they are and what they’re seeking. Create a buyer persona to learn how to best communicate with …

    Cintia Miranda
    Feb 15, 2016
  6. Tips to Increase Your B2B Conversion Rates in 2015

    Anyone engaged in Business to Business (B2B) marketing and sales can attest that it is not an easy task.  B2B conversion requires research, marketing skills and aptitude, and – above all else – perseverance.  As a small business owner, I …

    Cintia Miranda
    Nov 18, 2014
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