Forbes Magazine states that “in today’s world, branding is more important than ever.” The New York Times believes that early branding of a small or new company is key to its success.
Pulse Marketing
For the past few weeks, you may have noticed an abundance of heartfelt Valentines’ Day commercials aiming to pull at consumers’ heartstrings and bring them to the point of purchase. This concept of ‘marketing to the heart,’ though, is not …
Pulse Marketing
Packaging is more than simply a container for your product. Well-executed product packaging communicates key information about your brand to a prospective buyer, encouraging them to select your product over a competitor’s.
Pulse Marketing
The job of a tagline is to communicate what your brand represents in a clear and concise manner. Therefore, taking the time to create a memorable tagline is a very important step in positioning your brand – and of course, …
Pulse Marketing
