Small business owners and sales people know the challenge of summing up the benefits of their products or services in just a few words. This concise yet compelling rundown – known as an “elevator speech” – is a key component to …
Pulse Marketing
A significant portion of any effective marketing program revolves around publicity. After all, your business can’t get very far if no one’s heard of it. Strong media relations, however, does more than just get your name out there. It boosts …
Pulse Marketing
Many organizations overlook community relations as a viable marketing strategy – after all, it demands a good deal of time, resources, and manpower, and doesn’t always bring in an immediate return. In the long run, however, getting involved in the …
Pulse Marketing
Though Google+ may not be a pinnacle for social media marketing, it’s becoming a major component. Google+ has grown drastically larger, more functional, and more popular in the last year – in fact, some comparison studies now rank it as …
Pulse Marketing
LinkedIn hosts some 200 million global users as of January this year, making it the world’s largest and most popular professional network. If correctly leveraged, it’s also a powerful tool for B2B businesses to expand their brand awareness and generate …
Pulse Marketing
It’s no secret to the job-seeking world that online presence is slowly replacing paper resumes. According to a 2012 survey by Time, 92% of businesses in 2012 already use or will use social networks for recruiting. Alongside profiles on LinkedIn …
Pulse Marketing
With more than 200 million active users, Twitter provides a great way to engage with customers and prospects in real-time, at any time. With a 140-character limit for each post, however, it’s also one of the most challenging social media …
Pulse Marketing
For many people, Facebook is a social lifeline. It’s where they stay in touch with their friends; it’s where they search for businesses, bands, celebrities, and other things they’re interested in; it’s where they share photos and memories; it’s even …
Pulse Marketing
Earlier this year, Facebook launched the Beta version of a revolutionary search function called Graph Search. Driven by user activity and engagement, Graph Search allows more specialized searches of Facebook information, with results that are personalized for each user based …
Pulse Marketing
