Rebranding: When Is the Right Time?
With one of the top 50 largest companies in the world (Google) unveiling their redesigned logo this month, it seems like an appropriate time to talk about rebranding!
Pulse Marketing
Pulse Blogs By Pulse Marketing
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Sep 25, 2015 -
Celebrating Our Success Story
This week I want to take the opportunity to shamelessly share my ‘success story’ with you—it’s kind of neat, so don’t go away just yet!
Sep 23, 2015 -
Four Easy Tips to Manage Your Style Guide
A style guide is a set of standards for your company’s written and design documents. It ensures that you and your employees are representing your brand in the best way possible, and all your marketing materials are consistent. (If you …
Sep 17, 2015 -
A Beginner’s Guide to Creating a Style Guide
A style guide is a set of standards designed by you and your company that will enforce specific elements of your brand, including voice of content, colors, fonts, and other design elements. Essentially, it will ensure that your brand is …
Aug 31, 2015 -
A Quick Guide to Brand Presentation
Once you have developed your business brand, it is important to present it using best practices. Presenting your brand in the right way can be easy, as long as you know how to do it, and we’ve created a short list …
Aug 17, 2015 -
4 Essential Steps to Building Your Brand
So you’ve come up with your business idea, location, and products. Think you’re done? Not even close! Have you started thinking about building your brand? What you want to be seen as? Your logo, name, mission, and tagline?
Aug 14, 2015 -
Use Consistent Branding and Be Remembered
Your business is defined by your brand, or lack thereof. Your brand, essentially who you are, should be designed to help you stand out from the competition. Consistent branding makes you memorable. When you see a rounded checkmark, or “swoosh” …
Aug 07, 2015 -
Bar Harbor Chamber of Commerce: A Pulse Success Story
Here at Pulse, we have the pleasure of working on many projects, not only from businesses right here in Bangor, but also from areas all over Maine and beyond. For the past two years, we have worked closely with the …
Jul 31, 2015 -
5 Tips to Help Your Rebrand Be Successful
There are many reasons why a company may choose to rebrand. For one, the company may have new products or services that need to be reflected in the new brand. Other reasons may include updating the look of the logo …
Jul 28, 2015
