Market Research: Avoid Wasting Your Time and Money
Steve Jobs may have decided that market research was for the birds, but unless you have a similar amount of resources and cash flow to support a world-class team of designers and developers, you’re not going to get away with not listening to what your customers want. Don’t spend your time, energy, and money creating or revising a product or service, only to realize after the fact that there isn’t a market to support it. It’s important to figure out your customers, learn about your local area, and scope out existing competition to give your business a leg up in succeeding where others fail. So, how do you start?