Although driving demand is crucial to the success of inbound B2B marketing, it doesn’t guarantee conversion. Most B2B prospects visit websites to research, not to buy – in fact, only a small percentage will close a deal within the first 48 hours of contact.
It’s a common marketing puzzle: you understand the value of social media, and the importance of promoting your company through all the relevant channels. You reach out to your followers, comment on other people’s pages, and frequently post interesting, informative content on your own. Yet somehow, you aren’t fueling the social interaction you hoped for.
