Tag Archive: pulse marketing agency

1. Market Research: Avoid Wasting Your Time and Money

   Steve Jobs may have decided that market research was for the birds, but unless you have a similar amount of resources and cash flow to support a world-class team of designers and developers, you’re not going to get away with not listening to what your customers want. Don’t spend your time, energy, and money creating or revising a product or service, only to realize after the fact that there isn’t a market to support it. It’s important to figure out your customers, learn about your local area, and scope out existing competition to give your business a leg up in succeeding where others fail. So, how do you start?

2. Make Becoming Mobile Friendly Your New Year's Resolution

   Website designers know that people aren’t going to spend much time on a website that’s difficult to use.  Good designers, in fact, pay attention to the ways their sites are typically viewed and adjust their work accordingly. In earlier days of the web, this meant restricting a site’s width so that people with smaller monitors wouldn’t have to scroll sideways to see everything, and avoiding the use of effects that were only available to users of a single browser (for example, Netscape Navigator was one of the only browsers available in the 1990s that supported blinking text).

3. 5 Ways To Build Your Brand (and they’re free!)

   Forbes Magazine states that “in today’s world, branding is more important than ever.” The New York Times believes that early branding of a small or new company is key to its success.

4. Nonprofits: Keep your donors committed to your cause in 2015

   With the flurry of year-end holiday fundraising, many nonprofits may not have much time to dwell on their development campaigns for the next year. To make a successful impact in 2015 however, it’s important to look ahead – and a marketing plan is the first step to keeping your campaigns on track. Keep your donors committed.

5. Valuable Marketing Lessons from a Small Bakery

   It stands to reason that when prospects finally reach the sale stage after months of careful nurturing, they’re pretty well-informed (and confident) about what they’re buying. The trick, though, is keeping them satisfied after that first sale so that they keep coming back for more, and become brand ambassadors.

6. Remember to Shop Local this Holiday Season

   It’s hard to believe that Thanksgiving is this week! Thanksgiving can be the most stressful holiday for many people. There’s a lot of preparation, travel, and anxiety surrounding this traditional American family holiday, plus the ensuing mad dash for holiday bargains before the turkey has even been properly digested. Gift shopping for everyone on our lists, planning the next holiday meal, decking the halls (and trees,) all the while trying to keep up with our daily lives. It’s exhausting!

7. Tips to Increase Your B2B Conversion Rates in 2015

   Anyone engaged in Business to Business (B2B) marketing and sales can attest that it is not an easy task.  B2B conversion requires research, marketing skills and aptitude, and – above all else – perseverance.  As a small business owner, I perform both marketing and sales functions for my agency. This can be both challenging and insightful at the same time, and over the years I’ve learned a few helpful techniques in courting potential clients and working with them after conversion.  Here are a few lessons I’ve learned along the way in my career:

8. Why Outstanding Customer Service is Your Best Marketing Tool during the Holiday Season

   It’s no secret that holiday shoppers spend most of their time online these days – if not actually making a purchase, then doing some product research before buying in stores. While an automated checkout may be fast and convenient, though, it doesn’t replace the marketing value of personal relationships. In the long run, customers still appreciate a real, human connection over a faceless interaction. The more effort businesses make to treat their customers well on a personal level, the more likely those customers will keep coming back.

9. Watch Out for These Online Marketing Trends in 2015

   It’s definitely not too early to start thinking about your online marketing strategy for 2015. In fact, now that you have your holiday season strategy in place, it is the perfect time to define some objectives for the New Year. Here are a few online marketing trends that you’ll want to include in your strategy for 2015: