In the scheme of online marketing, getting people to visit your website is only half the battle. Once they’ve arrived, you need to keep them there. Effective layout, design, and usability are all key to a website that engages your audience and inspires conversions.
Small business owners and sales people know the challenge of summing up the benefits of their products or services in just a few words. This concise yet compelling rundown – known as an “elevator speech” – is a key component to a successful marketing strategy. And if your organization has a winning elevator speech, it can pave the road to successful business development.
A significant portion of any effective marketing program revolves around publicity. After all, your business can’t get very far if no one’s heard of it. Strong media relations, however, does more than just get your name out there. It boosts awareness of your brand, reinforces your professional credibility, and provides an invaluable resource for successful crisis management.
Many organizations overlook community relations as a viable marketing strategy – after all, it demands a good deal of time, resources, and manpower, and doesn’t always bring in an immediate return. In the long run, however, getting involved in the community can be a huge profit to your reputation.
Though Google+ may not be a pinnacle for social media marketing, it’s becoming a major component. Google+ has grown drastically larger, more functional, and more popular in the last year – in fact, some comparison studies now rank it as the second-largest social media platform, second only to Facebook.
LinkedIn hosts some 200 million global users as of January this year, making it the world’s largest and most popular professional network. If correctly leveraged, it’s also a powerful tool for B2B businesses to expand their brand awareness and generate leads.
It’s no secret to the job-seeking world that online presence is slowly replacing paper resumes. According to a 2012 survey by Time, 92% of businesses in 2012 already use or will use social networks for recruiting. Alongside profiles on LinkedIn and Facebook, however, Twitter resumes – or “twesumes” – are becoming a popular way for companies to spread the word about job openings and find new talent to fill them.
With more than 200 million active users, Twitter provides a great way to engage with customers and prospects in real-time, at any time. With a 140-character limit for each post, however, it’s also one of the most challenging social media platforms to use effectively. How can business organizations make the most of Twitter’s fast-and-furious network to engage prospects and increase ROI?
For many people, Facebook is a social lifeline. It’s where they stay in touch with their friends; it’s where they search for businesses, bands, celebrities, and other things they’re interested in; it’s where they share photos and memories; it’s even where they go for games and other ways to pass the time.
