Tag Archive: pulse marketing agency

1. A Mobile-Friendly Website Isn’t An Option—It’s A Requirement.

   Website designers know that people aren’t going to spend much time on a website that’s difficult to use.  Good designers, in fact, pay attention to the ways their sites are typically viewed and adjust their work accordingly. In earlier days of the web, this meant restricting a site’s width so that people with smaller monitors wouldn’t have to scroll sideways to see everything, and avoiding the use of effects that were only available to users of a single browser (for example, Netscape Navigator was one of the only browsers available in the 1990s that supported blinking text).

2. What Makes Great Customer Service? Lessons from the Unexpected

   Some time ago, I wrote about an unfortunate customer service experience I’d had while shopping. I’m a believer in balance, though, and this week, I want to share a positive – and quite surprising – customer service interaction I had just recently. This experience really emphasized the huge difference that even small gestures can make.

3. Why Marketing Content Depends on Audience Interpretation

   As a writer, I’m often surprised by the ways small instances in everyday life can translate equally well to professional marketing tasks. Content writing, for instance, is about perspective.  To communicate effectively, good writers have to shape their own expertise around the possible reactions of their audiences – and a recent discovery made me realize just how delicately that communication hinges on the interpretation of the people receiving it.

4. The Importance of Accurate Market Research to Your Business

   Like most marketers, I know that audience research is crucial for an effective strategy. So, as I begin working on a campaign, I try to get as much hard data as possible about my client’s target market. Most of my clients are able to provide me with some form of information, but sometimes what we receive is not entirely accurate (especially when it comes in the form of anecdotal data), or is no longer an accurate representation of what the client’s target audience wants from them. In those cases, I try to take things one step further and reach out to the audience directly. After all, research can only be effective if the trends you uncover are truly relevant to your own unique market.

5. Business Inertia: What to Do When Your Company Gets Stuck in a Rut

   Every small business owner knows that the key to continued success is their ability to change and adapt to the needs of their market. Business failures can serve as great learning opportunities, and past victories can set the stage for new ones. But sometimes, you get stuck in a rut. You push and pull, but nothing moves. When this happens, many business owners instinctively keep doing what they’ve done in the past, in hopes that what used to work will continue to work. However, this practice can often lead to a plateau—or worse—a decline in revenue.

6. The Value of Fencing Techniques in Content Marketing

   Every writer knows the old adage, “The pen is mightier than the sword.” Last winter, I decided to take up fencing, something I’d always wanted to try and had never gotten around to. It turned out to be much more challenging than I’d expected, both physically and mentally. As I’ve practiced over the months, though, I’ve (slowly) gotten a little better – and I’ve realized that there’s a surprising connection between my professional work and my new leisure sport. At first glance, parrying a feint may seem to have nothing to do with blogging or updating social media, but in fact, fencing and content writing are closely linked in the components they incorporate and the strategies they use.

7. Common Website Mistakes That You Can’t Afford to Make

   Nowadays, company websites are as ubiquitous as the business card: nearly everyone has one. That means that the standard of quality has been raised. You can’t sit on a poorly designed, eight-year-old site and expect prospective customers to give you the benefit of the doubt. A website that doesn’t do your business justice is worse than no website at all: it means you are actively turning people away from your door.

8. What Dead Romans Can Teach Marketers about Crisis Management

   Anyone who read Shakespeare’s Julius Caesar in high school (myself included) probably had to write some kind of essay on the famous eulogy scene between Brutus and Mark Antony (classic examples of good oration). Perusing the play just the other day, though, I realized that the scene is more than just brilliant public speaking – it’s also an example of smart marketing. While Antony may be a smooth talker, Brutus understands public relations – in fact, he’s very strategic about crisis management.

9. If You’re an Entrepreneur, You Should Learn How to Play Chess.

   I love to play chess. I play it often with my daughter, and thoroughly enjoy seeing her strategizing against me. Studies have proved that playing chess enhances kids’ learning skills in math, science, and technology. There is also a huge correlation between chess tactics and entrepreneurial skills. For me, it’s no surprise to learn that so many young chess masters go on to become successful entrepreneurs later in life.