How to Keep a Long-Term Relationship with Your Customers
According to KISSmetrics, it can cost up to 7 times more to acquire new customers than to retain them, which means if you are not working towards keeping long-term relationships with your customers, you are losing money. In fact, customers actually desire a long-term relationship with a brand—a survey by Responsys showed that nearly 3 out of 4 people look for that relationship with a brand that is appreciative of their business.
