Why It's Not All About Google
We often get caught up in the fact that Google is big and powerful, and we forget that there are other search engines and means of finding your business that are important, too. Depending on the site, and its SEO, search can account for up to 1/3 of website traffic, based on a recent study by Shareaholic. This study also revealed a lot about the value of different search engines—turns out, Google is not always at the top of the totem pole.
