Tag Archive: millennials

1. Why Millennials Crave Experiences

   A survey by ticket purchasing website Eventbrite revealed that Millennials command an estimated $1.3 trillion in annual consumer spending. This study also showed that this generation prefers to spend their money on experiences like concert tickets or vacations rather than material items. In essence, like any other previous generations, Millennials crave memorable experiences, which influences most of their spending. In order to reach more young people, businesses need to adapt their sales and marketing strategies.

2. Why You Should Include Millennials in Your Marketing

   I get really disappointed when I hear a professional (especially someone with a marketing function) tell me that they don’t understand or care for search, social media, and mobile marketing.  Let’s face it, whether you like it or not, search, social, and mobile marketing are here to stay and can’t be ignored for a simple reason – that’s how Millennials roll!