Tag Archive: marketing content

1. How to Write Marketing Content that Sells and Tells Your Story

   Today’s consumers are more informed than ever before thanks to the wealth of information available online. In fact, over half of consumers say that offering free content on a topic they’re interested in is effective in attracting their business. This means that creating engaging content that both sells and tells your brand’s story is essential to your success. Finding ideas for this content can be challenging but can be done with a bit of creativity.

2. Why Marketing Content Depends on Audience Interpretation

   As a writer, I’m often surprised by the ways small instances in everyday life can translate equally well to professional marketing tasks. Content writing, for instance, is about perspective.  To communicate effectively, good writers have to shape their own expertise around the possible reactions of their audiences – and a recent discovery made me realize just how delicately that communication hinges on the interpretation of the people receiving it.