Tag Archive: marketing 101

1. Tips to Increase Your B2B Conversion Rates in 2015

   Anyone engaged in Business to Business (B2B) marketing and sales can attest that it is not an easy task.  B2B conversion requires research, marketing skills and aptitude, and – above all else – perseverance.  As a small business owner, I perform both marketing and sales functions for my agency. This can be both challenging and insightful at the same time, and over the years I’ve learned a few helpful techniques in courting potential clients and working with them after conversion.  Here are a few lessons I’ve learned along the way in my career:

2. Marketing Plan = Business Success? You bet!

   The New Year is quickly approaching us. For most organizations, their fiscal year follows the calendar year; as a result, the month of November is critical to budget, business strategy, and marketing planning. During November and December, marketing professionals typically reflect on the types of activities that are helping their organization grow, which efforts have yielded the highest return on their investment (ROI), and which efforts should not be repeated. It is based on this analysis of what does and doesn’t work that professionals make their forecasts for the New Year.

3. Make Your Website Work for You!

   This month, we have been discussing the ins and outs of modern website design and development, touching first on traditional HTML/CSS websites, then on Content Management Systems (CMS), and finally on the integration of Rich Media into your web presence. So far, we have placed a great deal of emphasis on content and the ways in which it can be included and managed – after all, your company’s website is only as good as the information it provides. But the highest quality content in the world is worth nothing if your website is not found on the Internet. This week, we will be wrapping up our Website Design and Development series with some information on how to make your website work for you.