Ten Ways to Ensure Your Website Content is Optimized
Google’s new Hummingbird update has been making waves recently—and for a very good reason. Because of this new release, your Google search ranking is now primarily dependent on the quality and originality of the content on each and every page of your website. In other words, Google wants to see a more natural, conversational tone that’s more tailored to your audience, rather than odd-sounding text filled with repetitive keywords added to “game” search engines. To ensure a high SERP ranking under the new framework, you should write your content with the idea of answering the most common questions a first-time visitor would have while perusing your website. In other words: write for people, not machines.