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Tag Archive: Donor Persona

  1. How to Create a Donor Persona

    A nonprofit organization’s success is dependent on its donors. Before you can promote your work and draw supporters to your cause, you must know who your supporters are. Do some research to create detailed personas, a specific, in-depth profile of the ideal donors you’d like to attract. Ideally you should form multiple personas, about 2-4, to better tailor your marketing strategy to them.