The Wisdom of Planning Ahead in A Customer-Driven Market
Whenever I watch a movie featuring a traveling salesman (usually an older film), I’m struck by how drastically B2C marketing approaches have changed in recent years. Consumers today (myself included) don’t like being sold to. With a digital world at our fingertips, we seek our own solutions to problems when we need them, wherever and however it’s convenient for us. B2C businesses need to plan ahead to make an impact in this challenging, customer-driven market – taking the time to build strong, flexible marketing strategies.