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Tag Archive: creating marketing content

  1. Why Marketing Content Depends on Audience Interpretation

    As a writer, I’m often surprised by the ways small instances in everyday life can translate equally well to professional marketing tasks. Content writing, for instance, is about perspective.  To communicate effectively, good writers have to shape their own expertise around the possible reactions of their audiences – and a recent discovery made me realize just how delicately that communication hinges on the interpretation of the people receiving it.