3 Ways to Nurture Leads and Drive Demand
Driving demand is crucial to successful business to business (B2B) marketing, but interest doesn’t guarantee conversion. Most B2B prospects visit websites to research, not to buy – in fact, 20% of people requesting information on your product or service won’t purchase anything for at least a year, according to a research from Oktopost. Studies show, however, that undecided and fickle prospects can make up a significant portion of future sales.
