Advertisers Vs. Ad-Blockers
Advertisements, online or on traditional media, can be seen as an annoyance to some people. This has proven to be a challenge for marketers that depend on online and traditional media channels to expose brands as software developers have responded to Internet users’ needs by offering ad-blockers for a small fee or even free. These programs have made advertising online more challenging as more people use them to increase their computer or smartphone’s performance.
