With limited marketing budgets, many small businesses opt for social media over a full website – after all, platforms like Facebook, Google+, and Twitter are free, and accessible to a huge audience. The truth is, though, even a robust, frequently-updated …
Pulse Marketing
Website designers know that people aren’t going to spend much time on a website that’s difficult to use. Good designers, in fact, pay attention to the ways their sites are typically viewed and adjust their work accordingly. In earlier days …
Pulse Marketing
Nowadays, company websites are as ubiquitous as the business card: nearly everyone has one. That means that the standard of quality has been raised. You can’t sit on a poorly designed, eight-year-old site and expect prospective customers to give you …
Pulse Marketing
A good website begins with a solid platform. If you’re considering a new website design, a content management system (CMS) will provide the tools you need to keep your site effective and consistent.
Pulse Marketing
An effective website integrates attractive design, powerful content, and strategic SEO to draw traffic and boost online visibility. Once users have found your website, though, what motivates them to convert from a visiting prospect to a qualified lead?
Pulse Marketing
In the scheme of online marketing, getting people to visit your website is only half the battle. Once they’ve arrived, you need to keep them there. Effective layout, design, and usability are all key to a website that engages your …
Pulse Marketing
As this week winds down, we come to the end of our first annual marketing clinic series – Giving Back to Our Community: Free Marketing Guidance for Local Small Business. All of our visitors have come to us armed with …
Pulse Marketing
Today’s web is fiercely competitive. Staying relevant is no longer simply a matter of having a website – you need to keep a close eye on your competition and see what they are doing, and ensure that your own efforts …
Pulse Marketing
It is impossible to deny the continuing growth of mobile computing. Nowadays, more and more people rely exclusively on smartphones, tablets, and other mobile devices to browse the web, shop online, and stay in touch. I have asked my colleague …
Pulse Marketing
