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Blogs About Video Marketing

  1. What Makes a Good Super Bowl Ad?

    The time has come to celebrate what many consider the peak of American sports entertainment: the Super Bowl. We are about to see the two best teams in the NFL battle for this year’s Lombardi Trophy. For some, the media frenzy and advertising campaigns that air during the game are more entertaining than the game itself. The Super Bowl is one of the most prestigious televised events in North America, and brands are willing to pay to take advantage of the opportunity to reach millions of potential customers. Despite NBCUniversal charging $7 million for a 30-second spot, all of the commercial time was sold out almost two weeks before the game, according to AdWeek.

    Tyler Bilodeau
    Feb 10, 2022
  2. 3 Ways to Use Video for Marketing

    When was the last time an engaging video captured your attention? Maybe you watched one of your favorite chefs share a recipe by capturing the cooking or baking process ingredient by ingredient. Or you went on an adventure with a …

    Cintia Miranda
    Mar 05, 2018
  3. Telling Your Story With Video Marketing

    Video is the most consumed medium on the Internet. In fact, there are over 1 billion users on YouTube alone, while both Facebook and Snapchat report 8 billion daily video views. These numbers are growing constantly and businesses are responding …

    Cintia Miranda
    Sep 16, 2016