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Blogs About Search Marketing

  1. The 2020 marketing pivot and what’s to come in 2021

    2020 has been a year for embracing chaos — for marketers and businesses alike. Although we faced many challenges, there is a silver lining bringing us all closer together. As marketers, we learned to pivot along with consumers in the face of chaos, adapting to new shopping and search behaviors that came to define the year.

    Amanda Millay
    Dec 24, 2020
  2. Getting to Know Retargeting Advertisements

    Have you ever been scrolling through products on Amazon only to leave the page without purchasing the item you were interested in? According to CMO. by Adobe, “online shopping retail sales are predicted to grow steadily to $370 billion in …

    Cintia Miranda
    May 11, 2017
  3. How to Manage Your Pay-Per-Click Campaign

    If you want your pay-per-click campaign to succeed, you need to consistently monitor and manage it. Because the bidding auction is continuously changing with the addition of new advertisers and keywords, managing these campaigns can require some additional knowledge.

    Cintia Miranda
    Mar 08, 2017