Google Analytics is the undisputed king of website analytics, and for good reason. For a free tool, Google Analytics has an enormous amount of analytical power, built on an intuitive and easy-to-use platform that does a great job balancing depth …
Pulse Marketing
If you have a website, chances are you’re currently connected to Google Analytics (GA). GA is an analytical tool that is extensively used worldwide and available for free. If you don’t have GA and would like to start tracking valuable …
Pulse Marketing
Over the last few years, location-based targeting has come to the forefront of marketing through a number of different technologies which allow marketers to target more specific audiences than ever. In a similar vein to other digital marketing tactics such …
Pulse Marketing
Have you ever wished you could find out what people do after they’ve clicked on your Facebook ad? Facebook keeps track of the actions users take while they’re still on the social media platform, but when a user chooses to …
Pulse Marketing
If you’re new to pay-per-click advertising and want to get started on a campaign for your business, the first and most important step is learning how to do keyword research. Keywords are relevant words to help people find the products …
Pulse Marketing
About two years ago, Google opened Gmail Sponsored Promotions, also known as GSP, to all advertisers. Gmail Sponsored Promotions are advertisements that show up in personal Gmail boxes in the social and promotions tabs.
Pulse Marketing
Paid search advertisements are a form of marketing within the sponsored listings of a search engine. These can be charged in one of two ways: by paying each time your ad is clicked or each time your ad is displayed. …
Pulse Marketing
Most Internet use begins with a search engine, which provides an opportunity for your advertising to reach a wide audience. Marketers have taken notice, with both B2B and B2C marketers listing search engine marketing as their most widely used tool. …
Pulse Marketing
