Years ago (not to date myself), marketers could use the same content over and over for a year or two. A set of great case studies would serve a sales team for a few years – in fact, during my …
Pulse Marketing
Every November, email marketers roll up their sleeves to get ready for the busiest promotional stretch of the year, starting with the explosion on Black Friday. Many marketers, though, don’t pay as much attention to the days following the holiday …
Pulse Marketing
As a writer, I’m often surprised by the ways small instances in everyday life can translate equally well to professional marketing tasks. Content writing, for instance, is about perspective. To communicate effectively, good writers have to shape their own expertise …
Pulse Marketing
Every writer knows the old adage, “The pen is mightier than the sword.” Last winter, I decided to take up fencing, something I’d always wanted to try and had never gotten around to. It turned out to be much more …
Pulse Marketing
Nowadays, it often seems to me that it’s trendy to be “incorrect”: the grammar and spelling in emails, Tweets, and chats have become less important than the real meaning behind them. And really, that’s the whole premise of communication. All …
Pulse Marketing
Your website is one of your most powerful marketing tools. Without engaging, compelling content, however, even a spectacularly-designed website can fall flat.
Pulse Marketing
