The holidays are a peak sales time for many businesses. After all, nothing encourages a shopping spirit like festive decorations and attractive seasonal displays. With strategic product placement, though, even products and services offered throughout the year can become more …
Pulse Marketing
Skeptical business owners and administrations often ask me how they can evaluate my performance as a marketer. I think this is a straight and fair question, especially for businesses weighing the cost of my services against doing their marketing in-house …
Pulse Marketing
I was recently interviewed by a local magazine, and the reporter asked me if I had ever planned to build a big company. The question surprised me. As a small (more like micro) business owner, I want to see my …
Pulse Marketing
Whenever I watch a movie featuring a traveling salesman (usually an older film), I’m struck by how drastically B2C marketing approaches have changed in recent years. Consumers today (myself included) don’t like being sold to. With a digital world at …
Pulse Marketing
I often hear people tell me about something their competitors are doing that they’d like to do as well. Interestingly enough, though, many times they don’t have a clue whether or not this new thing is actually helping their competitors …
Pulse Marketing
With limited marketing budgets, many small businesses opt for social media over a full website – after all, platforms like Facebook, Google+, and Twitter are free, and accessible to a huge audience. The truth is, though, even a robust, frequently-updated …
Pulse Marketing
I work with many non-profits, both as a volunteer and as a marketing consultant. From each perspective, I have recently noticed a new trend (and a bad one) – people are getting sick of being asked for money. That’s not …
Pulse Marketing
Website designers know that people aren’t going to spend much time on a website that’s difficult to use. Good designers, in fact, pay attention to the ways their sites are typically viewed and adjust their work accordingly. In earlier days …
Pulse Marketing
Some time ago, I wrote about an unfortunate customer service experience I’d had while shopping. I’m a believer in balance, though, and this week, I want to share a positive – and quite surprising – customer service interaction I had …
Pulse Marketing
