Skip to Content

Pulse on Purpose: More than a grant program; a commitment to fostering positive change in communities. Learn About Our Newest Initiative

Customer Persona Checklist

Before you can decide how to market your product or service, you need to determine who you are marketing to – and what their wants, needs, and preferences are.

This is called developing your buyer persona – a model or prototype of your ideal buyers. To do this, we’ve put together a checklist of questions to answer about your ideal customer to determine your buyer persona.

Download the Customer Persona Checklist

Decorative colored triangles