It’s definitely not too early to start thinking about your online marketing strategy for 2015. In fact, now that you have your holiday season strategy in place, it is the perfect time to define some objectives for the New Year. Here are a few online marketing trends that you’ll want to include in your strategy for 2015:
Social media diversity. Obviously social media isn’t going away anytime soon. In fact, there are new social apps being created constantly. Some of them catch on, and some of them don’t. Chances are, though, if you’re only using Facebook for your business, you’re missing out on a large portion of your audience. Additionally, if you aren’t monitoring your brand mentions on other platforms, you could be letting negative feedback harm your brand, or missing out on an opportunity to enhance positive feedback. In other words, explore other social media channels like Twitter, Instagram, Vine, and Pinterest. While they might not all be right for your brand, chances are branching out to these other platforms could give your brand a boost in 2015.
Consistent content marketing. How often do you post on social media? When did you publish your last blog? Are you a habitual content curator or do you create your own fresh content? Be honest with yourself when you answer these questions, because some of the content marketing trends from years past are not going to cut it in 2015. While there isn’t a magic number, you should be posting on social media around three times a day, blogging at least once a week, and having a good balance between sharing your own content and content from relevant sources. Being a consistent content marketer helps establish your brand as a credible industry leader, enhance your sites for SEO, and gives your followers something useful to takeaway and remember your brand by. Content marketing doesn’t stop at social media and blogs, though; other content to create and share in 2015 includes eBooks, infographics, case studies, newsletters, videos, and more.
Optimize for mobile. If you haven’t jumped on the responsive website bandwagon by now, 2015 will be the year to do it. We are seeing more and more statistics point to an increase in the use of mobile devices, whether it is the number of online purchases, the number of website views, or the number of email opens. In short, if your brand isn’t mobile friendly, you are going to be a nuisance to your mobile customers and behind your optimized competitors.
With 2015 right around the corner, you have just enough time to get your online marketing strategy ready for the New Year.