Why are you different? We are all essentially selling the same thing—a product or a service. Your apples against your competitor’s apples are probably very similar. When it comes down to it, you’re not just selling your product but yourself, too.
In today’s market, beating out the competition can be a daunting task, especially when there are so many people competing for time and attention. In a world driven by social media, fake interactions, and virtual products, what people really desire is authenticity.
To get back to the original question, you’re different because of who you are. Your products may be the same as the store down the street, but your values are different. Yes, your target market wants and needs to know what you’re selling, but they also want to know who you are, what you like to do, and what it looks like behind the scenes at your business.
When it comes to your company image, your logo, brand, website, and marketing materials are very important, but how you convey your culture is also imperative. People will see how happy your employees are, wish that they work for you, and then buy your products. Aren’t we all jealous of Google with their nap-pods and free snacks?
Now I know we can’t all be Google, but you can show people the faces behind your company, and what it looks like inside your office. This will not only encourage people to buy from you over your competitors, it will encourage them to trust you more—increasing brand loyalty and encouraging them to come back to you and your services more often than not.