Bar Harbor Chamber of Commerce - Pulse Marketing Agency

Challenge

In 2013, the Bar Harbor Chamber of Commerce awarded its guidebook contract to Pulse Marketing Agency. Since then, Pulse has annually produced multiple guidebooks for the Chamber with the marketing challenge to create informative and engaging publications that will tell the story of certain restaurants, accommodations, and activities during their stay.

Approach

From 2013 to 2016 Pulse produced three publications for the Bar Harbor Chamber of Commerce on an annual basis – Bar Harbor and Acadia National Park Guidebook, Discover Mount Desert Island, and the Bar Harbor Relocation & Business Guide. Each year Pulse staff helped write content and provided editing, graphic design, and project management services.

Every year Pulse staff conducts market research and gathers information about other publications of favorite destination areas within the United States to discover new trends and develop a design concept that will appear modern, yet still appeal to Bar Harbor’s established audience.

In 2017, the Board and Senior team decided to produce an extended version of the Bar Harbor and Acadia National Park Guidebook, which would include elements of the Discover Mount Desert Island book. The goal was to create a travel magazine with beautiful imagery and highly engaging content in the form of storytelling. The result was superb. The new book is beautiful and we have received several compliments from members of the Chamber on the new design style.

Through the years, Bar Harbor Chamber staff have reported seeing visitors using the view books’ maps and listings while traversing the town and surrounding areas, and noticed an increase in demand from international travel agencies. They have attributed the success of their publications to Pulse’s creative design layout, which made it easy for both domestic and international tourists to enjoy Bar Harbor and Acadia National Park. Most importantly, the books have helped local businesses attract more visitors and increase revenue.

Results

Pulse has had the pleasure to work with three different Chief Executive Officers at the Chamber since 2013, and has maintained an impeccable relationship with the board, senior management, and staff. Our work is meticulously and professionally executed on time and on budget. We have continuously exceeded the expectations of the Bar Harbor Chamber for the past four years.

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