How to Develop a S.M.A.R.T. Marketing Plan
Presented by Cíntia Miranda
It’s the most wonderful time of the year–marketing planning time! Join us on Friday, December 9 from 10:00 am to 11:30 am at Machias Savings Bank Community Room in Brewer for a FREE seminar to learn how to develop a SMART marketing plan. SMART stands for specific, measurable, actionable, relevant, and timely. In this session you will learn (or refresh your memory on):
- How to analyze your industry, benchmark your business, and develop a SWOT analysis
- How to strategically segment your target market based on consumer behavior
- How to evaluate your price points following value-based marketing concepts
- How to develop an integrated marketing strategy that fits your budget
About the Speaker
Cíntia is a high-performance, motivated, and energetic professional with nearly two decades of marketing experience in the U.S. and abroad. As the agency founder, Cíntia has built her reputation as a knowledgeable, versatile, and respectful marketing professional who provides sound strategic advice to small, medium, and large organizations. She believes in a customer-centric business model and excels in providing her clients with impeccable customer service at all times. Cíntia holds a bachelor’s degree in International Management, and an MBA in Marketing, both from the University of Massachusetts at Boston.
Prior to founding Pulse Marketing Agency, Cíntia successfully led the marketing initiatives for paid publications and distance learning products for SAP and IBM worldwide while at Wellesley Information Services (WIS), led the marketing for Blackwell Publishing CME courses in the U.S. and South America while at Informa, PLC, and directed the Marketing and Publications Department for Cambridge College. Cíntia taught marketing and management classes at the New England School of Communications at Husson University in the past, and currently teaches marketing courses at the University of Maine Business School in Orono.