Google Analytics and AdWords Basics
Presented by Cam Amoroso
Google Analytics (GA) is one of the best free tools on the web. Google Analytics will provide you with important insights such as time spent on site, most popular pages, and user demographics, as well as a whole suite of reporting products. In this course you’ll be introduced to the most commonly used features of GA, and how to connect it with your Google AdWords campaigns. You will also learn how to select keywords, set-up, and monitor a pay-per-click campaign.
Join us on Friday, September 28 from 10:00 am to 11:30 am at Machias Savings Bank Community Room in Brewer for a FREE seminar to learn how to use GA and find out how it can help inform your marketing strategy. In this session we will cover ways to:
- How to navigate Google Analytics’ dashboard
- How to analyze data featured on your dashboard
- How to build remarketing audiences (for paid search ads) based on onsite behavior.
- How to link Google Analytics with Google AdWords
- How to set-up and monitor a Google AdWords campaign
Stay tuned for information on how to register.
About the Speaker
Cam Amoroso holds a bachelor’s degree in Marketing and Communications from Bentley University. Cam is Google Analytics and AdWords certified and has in-depth knowledge of online marketing tools. Cam is in charge of business development efforts at Pulse and works closely with managers on the team to help streamline communication efforts between clients and the Agency. Additionally, Cam works on proposals and reporting deliverables for clients. Prior to joining Pulse, Cam held positions within the hospitality and software industries in Boston.