Spring Seminars - Pulse Marketing Agency

Spring Seminars

Spring Seminars

How the Facebook News Feed Change Will Affect Your Business—And What You Should Do About It

Presented by Cintia Miranda

By now you probably have heard the news that Facebook is making significant changes to its News Feed algorithm. According to Zuckerberg’s recent announcement “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” What his statement means to your business page is that your content will reach a much smaller audience, unless you pay for it.

 

Join us for these seminars to discuss ways to update your organic and paid Facebook strategy. We will cover ways to:

 

  1. Keep your organic exposure (or as much as possible)
  2. Strategize based on engaging, authentic content
  3. Budget strategically to make sure you’re reaching your target audience effectively

About the Speaker

Cíntia Miranda is a high-performance, motivated, and energetic professional with nearly two decades of marketing experience in the U.S. and abroad. She’s the founder and president of Pulse Marketing Agency. Cíntia has built her reputation as a knowledgeable, versatile, and respectful marketing professional who provides sound strategic advice to organizations of all sizes.

Prior to founding Pulse Marketing Agency, Cíntia successfully led the marketing initiatives for paid publications and distance learning products for SAP and IBM worldwide while at Wellesley Information Services (WIS), led the marketing for Blackwell Publishing CME courses in the U.S. and South America while at Informa, PLC, and directed the Marketing and Publications Department for Cambridge College. Cíntia taught marketing and management classes at the New England School of Communications at Husson University in the past, and currently teaches marketing courses at the University of Maine Business School in Orono. Cíntia holds a bachelor’s degree in International Management, and an MBA in Marketing, both from the University of Massachusetts at Boston.

March 1 from 6:00 pm to 7:30 pm at Union River Center for Innovation (FREE)

 

March 7 from 8:30 am to 10:00 am at Eastern Maine Development Corporation in Bangor (FREE)

 

How to Create an Effective Facebook Advertising Campaign with Ads Manager

Presented by Ally Scott

Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. By now you probably have heard the news that Facebook is making significant changes to its News Feed algorithm. Before you commit to an increased Facebook advertising budget, find out how to best use Ads Manager to your advantage.

 

Join us for a FREE seminar to learn how to best use Facebook Ads Manager. In this session you’ll learn:

 

  1. How to navigate Ads Manager
  2. How to install and use the Facebook Pixel
  3. How to create custom and lookalike audiences

About the Speaker

Ally Scott is the Director of Marketing at Pulse Marketing Agency. Ally holds an MBA from Husson University and a bachelor’s degree in media studies from the New England School of Communications at Husson University, with a concentration in marketing communications. She has thorough knowledge in the research, development, and implementation of marketing strategy, as well as
experience in graphic design, video, photography, and web design.

Ally manages the marketing department and oversees the successful implementation of Pulse’s clients’ campaigns. She is also in charge of executing the marketing programs for the agency’s largest clients. She is a terrific marketer and highly respected by Pulse’s clients and partners.

March 14 from 8:30 am to 10:00 am at Eastern Maine Development Corporation in Bangor

 

April 6 from 10:00 am to 11:30 am at Machias Savings Bank in Brewer

 

Writing Compelling Digital Copy

Presented by Shelby Hartin

Content is king. There’s no quick and easy way to generate interest and sales online. Successful brands achieve their marketing and sales goals by following a well-executed content strategy that resonates with their audience. The ability to hook your readers and keep them interested in what you have to say is the secret sauce to a successful online marketing program.

 

Join us for a FREE seminar to discuss ways to upgrade your content writing strategy. In this session we will cover ways to:

 

  1. Write content that matters to your prospective and current customers and increase your
    credibility.
  2. Create an online content strategy for your brand with SEO in mind.
  3. Make use of your metrics to improve your content strategy.

About the Speaker

Shelby Hartin is Pulse Marketing Agency’s Content Writer/Editor and Project Manager. Shelby holds a bachelor’s degree in English and Journalism from the University of Maine.

In her position, Shelby is responsible for creating strategic and engaging content for our clients in a variety of industries. She also establishes timelines, tasks, and milestones for our marketing projects. She creates and maintains project documentation, leads project kick-off meetings with clients, maintains schedules to ensure projects are completed in a timely and efficient manner, fields communication with and questions from clients, and works closely with the marketing director to manage client accounts. Prior to joining Pulse, Shelby worked as a journalist with a local newspaper.

March 21 from 8:30 am to 10:00 am at Eastern Maine Development Corporation in Bangor

 

Google Analytics and AdWords Basics

Presented by Cam Amoroso

Google Analytics (GA) is one of the best free tools on the web. Google Analytics will provide you with important insights such as time spent on site, most popular pages, and user demographics, as well as a whole suite of reporting products. In this course you’ll be introduced to the most commonly used features of GA, and how to connect it with your Google AdWords campaigns. You will also learn how to select keywords, set-up, and monitor a pay-per-click campaign.

 

Join us for a FREE seminar to learn how to use GA and find out how it can help inform your marketing strategy. In this session you will learn how to:

 

  1. Navigate Google Analytics’ dashboard
  2. Analyze data featured on your dashboard
  3. Build remarketing audiences (for paid search ads) based on onsite behavior.
  4. Link Google Analytics with Google AdWords
  5. Set-up and monitor a Google AdWords campaign

About the Speaker

Cam Amoroso holds a bachelor’s degree in Marketing and Communications from Bentley University. Cam is Google Analytics and AdWords certified and has in-depth knowledge of online marketing tools. Cam is in charge of business development efforts at Pulse and works closely with managers on the team to help streamline communication efforts between clients and the Agency. Additionally, Cam works on proposals and reporting deliverables for clients. Prior to joining Pulse, Cam held positions within the hospitality and software industries in Boston.

March 28 from 8:30 am to 10:00 am at Eastern Maine Development Corporation in Bangor

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