The weather can change your customer’s buying behavior—now you can tailor your advertising to it.
For some businesses, the demand of your product or service fluctuates with not just the seasons, but with weather each day brings. With weather targeting, you can optimize your ad campaigns depending on the weather in your targeted location.
Weather targeting benefits:
- Use your digital advertising dollars in a more cost-effective way
- Reach your audience at just the right time
- Improve your ad’s click-through rate, quality score, and ad rank
Tailor your ad’s creative, content, and bidding strategy based on the weather conditions to resonate your product or service with your audience.
If you’d like to learn more about how a weather targeting strategy can help your business, contact Pulse Marketing Agency today for a free 30-minute consultation.