The sole purpose of advertising is to generate sales.
Good advertising combines a healthy mix of research, strategy, and creativity to create a powerful tool of persuasion. When used properly, it can strongly influence how your current and prospective customers perceive a brand.
Effective advertising not only gives your business a familiar, tangible presence, it helps increase revenue by fostering brand awareness and driving traffic – be it online, over the phone, or in person. Effective advertising campaigns highlight the value proposition of your product or service by communicating the value of your brand and the ways your product or service can satisfy the needs and wishes of your customers.
Pulse Marketing’s advertising services incorporate all aspects of campaign development, including strategy, creative, media planning and buying, placement, and performance metrics. Through careful research and compelling calls-to-action, we build campaigns that resonate with your target audiences through the best media channels for maximum return on investment.
Successful print ad campaigns catch the eyes and emotions of the readers.
Unlike online followers, readers of magazines, newspapers, and other printed resources make an active choice to absorb the words and images in front of them. However, in a world flooded with advertisements, customers will quickly tune out mundane “buy me” messages. Print advertising only stands out from its competition when it evokes consumers’ emotional desires to experience the product or service being offered.
Through compelling imagery, engaging content, and clever calls to action, our print ads are designed to generate an irresistible craving for your product or service – to entice your consumers to experience all that your brand has to offer.
Compelling video commercials put a face on your brand.
Video advertising doesn’t just engage, entertain, and educate your audience. Whether online or on the television, it also puts a visible face on your brand to inspire trust and familiarity. Online videos also have the added bonus of consumer searchability and sharing, allowing viewers to interact with your company.
Pulse Marketing’s professionals will develop a captivating video commercial for you that will engage your customers and inspire them to take action.
Build trust and loyalty among your listeners.
Radio still plays an important role in many people’s everyday lives, whether providing information and news or entertainment. What’s more, those audiences who engage with radio do so often and regularly. Radio advertising offers a chance to build trust and loyalty among your listeners.
Recorded by the best voice jockeys in the industry, our radio advertisements will provide your brand with a distinctive, high-quality voice that will set you apart from your competitors.
Take a moment to view samples of our recent work! Peruse our success stories to view some of our complete campaigns.