Use a virtual fence to target your specific audience.
Geofencing offers a number of possibilities for businesses that want to reach a specific audience based on the area they’re in. We use what is known as “hyper local” geofencing to more precisely target consumers.
How does geofencing work?
By using global positioning (GPS) or radio frequency identification (RFID), you can set a very specific barrier around the area you wish to target. With an established barrier, you can send marketing messages to the audience in the area through mobile display advertising.
This strategy is great for businesses who would like to increase brand awareness, provide an incentive for people to visit their store, or make use of an event or location to tailor their message to the audience.
Geofencing also offers the ability to target users for a time period after they have been within the virtual barrier—meaning you can retarget customers who have visited your store, or target those who have visited a competitor.
We’d love to create a geofencing strategy for your business. Contact Pulse Marketing Agency today for a free 30-minute consultation.